Getting a secure WordPress site ready for GEO: robots.txt, llms.txt and structured data
What Google really says about GEO, the real status of llms.txt, the right use of robots.txt and structured data, and what not to open up to…
Category
SEO and GEO
SEO for a secure WordPress site: SEO audits and optimisation, how a hack affects Google, AI crawlers, HTTPS, trust signals and GEO.
HTTPS, HSTS and security headers: what Google really takes into account
HTTPS, HSTS, CSP, Core Web Vitals: what Google actually documents as a signal, what works indirectly, and the configuration mistakes that lose you traffic.
Hiding WordPress and changing addresses: the real effects on SEO
Generator tag, login page, file aliases, author archives: setting by setting, what hiding WordPress changes for SEO and how to turn it on without losing traffic.
AI crawlers (GPTBot, ClaudeBot, PerplexityBot): allow them or block them?
GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended: tell training apart from live answers, measure the effect of a block on visibility and limit server load.
How to optimize WordPress SEO: the practical guide
The actions that move a WordPress site up in Google: settings, SEO plugin, content, internal links, speed, structured data, pages to keep out of the index…
How to run a WordPress SEO audit: 6-step method and tools
The method to audit the SEO of a WordPress site in six steps, with the free tools, the WordPress-specific mistakes and a grid to prioritise fixes.