The right GEO tracking tool depends on three things: the AI engines you need to cover, how many prompts you want to track and how reliable the data collection is. To start for free, pick Hikoo; for an SME in France, Meteoria or BotRank.ai; for documented data and international reach, Qwairy; for a marketing team, Peec AI; if you already pay for an SEO suite, its AI module; for a large brand, Profound. We compared 15 tools, plus 7 local ones, on the same criteria, using official pages.
These tools regularly ask your key questions (the prompts) to ChatGPT, Gemini, Perplexity, Claude, Copilot or Google’s AI Overviews, then record whether your brand is cited, in what position, with which sources and against which competitors. They do for GEO what SEO rank tracking tools do for Google, with one big difference: a written answer changes from one run to the next, so it cannot be measured like a position in the SERP.
Our picks at a glance
Six starting points depending on your situation. Prices, limits and alternatives are in the tool profiles.
- Start for free Hikoo Permanent free plan (10 questions on ChatGPT), then €69 excl. VAT per month.
- SMEs in France Meteoria Daily tracking, unlimited users and countries, from €75 per month.
- Documented data, international Qwairy Collection method published engine by engine, more than 240 countries.
- Marketing team or agency Peec AI Documented interface reading, unlimited users, €1.70 per prompt.
- Already using an SEO suite SE Ranking 75 prompts per day for €79 per month, on top of the subscription.
- Large international brand Profound 9 engines, estimated prompt volumes, pricing on quote.
The 15 GEO tracking tools compared
Figures for the paid entry plan. The “Collection” column shows what the vendor publishes about how it gets the answers: by reading the interface users see, by calling the models’ API, or nothing at all.
| Tool | Entry price | Engines included | Prompts | Collection | Best for |
|---|---|---|---|---|---|
| Rankscale | 20 per month (annual) | 17+ | Credit-based | Interface and API | Testing many engines |
| Otterly.AI | $29 | 4 | 15 | Interface, documented | First tracking, small budget |
| Hikoo | €0, then €69 excl. VAT | 1, then 2 | 10, then 30 | Not published | Getting started, then fixing |
| Meteoria | €75 | 3 of your choice out of 7 | 25 per day | Not published | SMEs in France |
| Qwairy | €79 excl. VAT | 11 (credit-based) | ≈ 27 per day | Interface and API, documented | Agencies, international |
| Peec AI | €85 | 3 of your choice out of 6 | 50 per day | Interface, documented | Marketing teams |
| Traaker | €89 excl. VAT | 2 | 30 per day | Not published | Tracking Mistral, DeepSeek, Qwen |
| BotRank.ai | €89 | 3 of your choice out of 6 | 25 | Interface, stated | Multi-market e-commerce |
| Trakkr | $100 | 8 | 50 | Not published | English-speaking brands |
| Scrunch | $250 | 4 | 125 | Browser and API, documented | Many countries and languages |
| AthenaHQ | $0, then $295 | 5, then 11 | Unlimited (3,600 answers) | Not published | Broad audit, few prompts |
| Profound | On quote | 9 (3 in trial) | On quote | Interface, documented | Large brands |
| SE Ranking | €79 + subscription | 4 | 75 per day | Interface, documented | SE Ranking customers |
| Semrush | $99 (toolkit) | 5 depending on report | 25 | Real queries, documented | Semrush customers |
| Ahrefs Brand Radar | €179 | 6 (index) | 514M index | Not specified | Market research |
The European specialists
Eight dedicated GEO tracking tools, made in France, Germany and Austria, listed by entry price. They are subject to the GDPR, bill in euros (except Otterly.AI) and, for the five French ones, offer an interface and support in French. What really sets them apart: the number of engines included in the entry plan and how open they are about collecting answers.
Austria
Rankscale
More than 17 engines in every plan, billed in credits
Specialist, credit-based From 20 per month (annual) Testing many engines
- Engines 17+ including ChatGPT, Gemini, Claude, Mistral, DeepSeek, Grok
- Usage about 0.25 credit per engine and per prompt
- Plans Essentials 120 credits, Pro 99 per month (1,200 credits), Pro+ 229
- Collection interface for AI Overviews and Copilot, API for the others
- Extras crawlability audit, recommendations, REST API from Pro+
Rankscale is the only tool in this comparison that puts all its engines in every plan, including the Essentials entry plan at 20 per month billed annually (the same amount in euros and dollars). The catch is the credits: tracking 20 prompts on 6 engines uses about 30 credits per run. Essentials then allows one check a week, Pro (1,200 credits) one check a day. Do the math before you choose a plan.
A word on reliability: according to its credit calculator, Perplexity (Sonar), GPT-5, Gemini, Claude and Mistral are queried through the API, which does not necessarily reproduce the web search of the consumer app. That is enough to spot the engine where you are missing; to track a visibility rate in ChatGPT as your customers see it, a tool that reads the interface is more accurate.
Strengths
- All engines included, no extra charge
- Cheapest entry plan in the comparison
- Crawlability audit and recommendations included
Limits
- Credits to work out by engine and frequency
- Some engines queried through the API
- Essentials billed annually only; vendor registered in July 2025
Who it is for: Consultants and agencies who want to compare many engines on a small budget, and brands that want to know whether Mistral, DeepSeek or Grok cite them.
Our take: The best engines-for-the-price ratio, as long as you accept partly API-based collection and work out your credits.
Official Rankscale website (external link, opens in a new tab)
Austria
Otterly.AI
The cheapest entry plan with documented collection
Specialist, subscription From $29 per month Freelancers, very small businesses
- Engines included ChatGPT, AI Overviews, Perplexity, Copilot
- Add-ons AI Mode or Gemini from $9, Claude from $29 per month (excl. VAT)
- Prompts 15 (Lite), 100 (Standard, $189), 400 (Premium, $489)
- Collection public web interfaces, API for Claude only
Otterly.AI takes the opposite bet to Rankscale: few engines, but read through their public interfaces, which the vendor documents. At $29 per month, Lite is enough to check around fifteen brand and comparison questions on the four most widely used assistants. The crawlability and content audit helps you understand why a page is not picked up.
The next step up is steep: Standard jumps to $189 for 100 prompts, and both Gemini and AI Mode remain add-ons. A brand targeting Google’s audience should therefore budget at least the AI Mode add-on (from $9).
Strengths
- Low entry price
- Documented collection method
- Four engines included from Lite
Limits
- Only 15 prompts in Lite
- Gemini, AI Mode and Claude billed extra
- Big price gap between Lite and Standard
Who it is for: Freelancers, very small businesses and consultants who want reliable first tracking on a handful of prompts.
Our take: The cheapest way to measure a brand properly on mainstream assistants; beyond 15 prompts, compare it with Peec AI.
Official Otterly.AI website (external link, opens in a new tab)
France
Hikoo
A permanent free plan and an agent that produces the fixes
Tracking and action agent Free, then €69 excl. VAT Very small businesses, SMEs Collection not documented
- Engines ChatGPT (free), plus Gemini (Monitoring), Perplexity and Copilot (Growth), 9 in Agent
- Questions 10, 30, 80 or 200 per site
- Price €0, €69, €179, €499 excl. VAT per month, 20% off annually
- Extras site audit, content briefs, API and MCP
- Trial 7 days on Monitoring and Growth, no card
Hikoo is the only tool in this comparison with a free plan that never expires: 10 questions on ChatGPT, enough to check whether your brand exists in the most widely used assistant before you spend a cent. Its real difference lies elsewhere: rather than a dashboard, it pushes fixes (pages to create, content to rewrite, citations to earn), up to an agent that handles them in the €499 excl. VAT plan.
Two caveats for measurement: the first plans cover one or two engines, source analysis only comes with Growth, and the collection method is not published. Hikoo can also connect to Peec AI, Otterly.AI or Rankscale: an agency can keep its measurement tool and use Hikoo for production.
Strengths
- Permanent free plan
- Focused on concrete fixes
- Prices excl. VAT per site, servers in Ireland
Limits
- One or two engines in the first plans
- Source analysis from Growth (€179 excl. VAT)
- Collection not documented
Who it is for: Small businesses that want a free first diagnosis, then help fixing things rather than one more report.
Our take: The best free starting point; for multi-engine measurement, upgrade or pair it with a tracking tool.
Official Hikoo website (external link, opens in a new tab)
France
Meteoria
Daily tracking in French, unlimited users and countries
Specialist, subscription From €75 per month SMEs and agencies in France Collection not documented
- Engines 3 of your choice out of ChatGPT, Perplexity, AI Overviews, Gemini, Grok, AI Mode, Copilot
- Prompts per day 25, 100 or 300 (€75, €175, €420 per month)
- Included in every plan unlimited users, countries and projects, Google Analytics and Matomo
- AI bots log analysis from Advanced; API and MCP in Enterprise
- Trial 7 days, all features
Meteoria makes a clear choice: three engines, whatever the plan, but checked every day with no limit on users or countries. For an SME in France, it is often the right compromise: ChatGPT, AI Overviews and Gemini (or Perplexity) cover most use cases, and the Google Analytics or Matomo integration from Starter lets you match citations with visits coming from AI. Unlimited countries help brands that also sell in Belgium, Switzerland or Canada without paying for an extra market.
The limit is transparency: the vendor says it queries the engines every day without specifying whether it reads the interfaces or goes through the APIs. Ask during the trial and compare a few answers with the ones you get in a private window.
Strengths
- Unlimited users, countries and projects
- Google Analytics and Matomo from Starter
- Tool and support in French
Limits
- Three engines maximum, even in Advanced
- Collection method not published
- Not stated whether prices include VAT
Who it is for: SMEs and agencies in France that want daily tracking on the three assistants that matter for their market.
Our take: The simplest choice for an SME in France; check the collection method during the trial.
Official Meteoria website (external link, opens in a new tab)
France
Qwairy
The most transparent collection method, for 240 countries
Specialist, credit-based From €79 excl. VAT per month Agencies, international brands
- Engines 18 according to the vendor, assistants read through the interface and models via API
- Starter 2,500 credits, about 27 prompts per day or 190 per week on 3 engines
- Coverage 240+ countries, 45+ languages, personas
- Extras API from Growth (€199 excl. VAT), AI bots and Looker Studio in Business (€449 excl. VAT)
- Getting started 120 free credits, no card
Qwairy is the only tool in this comparison that publicly separates two families of engines: “core” assistants read through their public interface (chatgpt.com, Gemini, AI Overviews, AI Mode, Perplexity, Copilot, Grok, Naver...) and “premium” models called through the official API (OpenAI, Anthropic, Mistral, DeepSeek, Qwen...). For an agency that has to defend its numbers in front of a client, this distinction is worth more than one extra engine: you know which data reflect the real experience and which measure the raw model.
The credits take some math: 2,500 credits give about 27 prompts per day on 3 engines, or 190 checked weekly. Tracking your background prompts weekly, and only your brand prompts daily, multiplies your coverage. With more than 240 countries, 45 languages and personas, it is the European tool best equipped for multi-market tracking.
Strengths
- Collection documented engine by engine
- Very wide country and language coverage
- Free start with 120 credits
Limits
- Credits to work out by engine and frequency
- Some API models reserved for Enterprise
- AI bots only in Business
Who it is for: Agencies and brands active in several countries that need to explain where their numbers come from.
Our take: The best choice when data reliability and international reach matter more than simplicity.
Official Qwairy website (external link, opens in a new tab)
Germany
Peec AI
Simple dashboards to share, unlimited users
Specialist, subscription From €85 per month Marketing teams, agencies
- Engines 3 of your choice out of ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI; 13 in Enterprise
- Prompts per day 50, 150 or 350 (€85, €205, €425 per month)
- Collection interface reading, logged-out user (documented)
- AI bots via Cloudflare, Vercel, AWS, Akamai
- Extras Looker Studio, CSV, MCP; extra model from €30 per month
Peec AI combines the two criteria that matter most to a team: documented collection (“UI scraping”, reading the interfaces the way a logged-out user would) and unlimited users. At €85 for 50 prompts tracked daily, it also has one of the lowest costs per prompt in the comparison (€1.70). Countries and languages are included at no extra cost, whereas Trakkr charges for each market.
The constraint is the choice of engines: three on self-service, with Perplexity and Claude only in Enterprise. A B2B brand whose customers use Perplexity will be poorly served; a consumer brand focused on ChatGPT and Google will be well served. The $21 million Series A round (November 2025) is reassuring about the vendor’s long-term future.
Strengths
- Documented collection
- Unlimited users, countries and languages included
- One of the lowest costs per prompt
Limits
- Three models on self-service
- Perplexity and Claude reserved for Enterprise
- Tax not mentioned on the pricing page
Who it is for: European marketing teams and agencies that share dashboards with lots of people.
Our take: The best balance of reliability and price for a team, if ChatGPT and Google are enough for your market.
Official Peec AI website (external link, opens in a new tab)
France
Traaker
The only French tool that tracks Mistral, DeepSeek and Qwen
Specialist and action plan From €89 excl. VAT per month Multi-engine brands Collection not documented
- Engines 2 in Basic (ChatGPT, Gemini), Claude and Perplexity in Pro (€219 excl. VAT), 10 in total
- Basic 30 prompts per day, 1 brand, 1 region, 3 competitors
- Extras recommended tasks, publishing to WordPress, API and MCP from Elite (€429 excl. VAT)
- Hosting AWS in the United States
- Trial 7 days on Basic, no card
Traaker stands out for the range of its engines: up to 10, including the European and Chinese models (Mistral, DeepSeek, Qwen) that few tools track. That is useful if your customers use Mistral’s Le Chat or if you want to know what open models say about your brand. But Basic is limited to ChatGPT and Gemini, and both Grok and Mistral are in Enterprise: the real price of broad coverage is that of the top plans.
Two points to check: the check frequency is not the same on the Pricing page (daily) and the Method page (weekly or monthly), and the data are hosted by AWS in the United States according to the legal notice, worth considering if your prompts reveal a sensitive strategy. Direct publishing to WordPress, on the other hand, is a real plus for moving from measurement to fixes.
Strengths
- Widest choice of engines among French tools
- Clear prices excl. VAT, separate agency pricing
- Publishing to WordPress
Limits
- Only two engines in Basic
- Check frequency contradictory between two pages
- Data hosted in the United States
Who it is for: Brands that also want to track European and Chinese models, and teams that expect an action plan.
Our take: Interesting for Mistral and DeepSeek, but only in the top plans; get the frequency confirmed before you sign.
Official Traaker website (external link, opens in a new tab)
France
BotRank.ai
Daily checks in the real interfaces, no credits
Specialist, subscription From €89 per month E-commerce, multi-market
- Engines 3 of your choice out of ChatGPT, Gemini, AI Overviews, AI Mode, Copilot, Perplexity; Mistral, Claude, Grok in Custom
- Prompts 25 (Starter), 100 (Business, €289)
- Collection real interfaces, neutralized sessions localized by market (according to the vendor)
- Included unlimited users, all countries and languages, shopping answers
BotRank.ai is one of the few tools that clearly states its method: a daily check in the real interfaces, with neutralized sessions localized by market. For an online store, localization matters: the answer to “which bean-to-cup coffee machine should I choose?” is not the same from Lyon as from Brussels. Tracking of shopping answers and the absence of credits make the budget predictable.
On the other hand, it has one of the highest costs per prompt (€3.56 in Starter), with only three engines in the public plans and an API reserved for the Custom plan. Against Peec AI, which gives 50 prompts for a similar price, the difference comes down to localization by market and a tool in French.
Strengths
- Collection method stated
- Simple pricing, no credits, unlimited users
- All countries and languages
Limits
- Three engines in the public plans
- High cost per prompt
- API in Custom, not stated whether prices include VAT
Who it is for: French brands and online stores active in several markets.
Our take: A good choice for numbers close to what your customers see, if 25 prompts are enough.
Official BotRank.ai website (external link, opens in a new tab)
The American and British platforms
More engines or countries from the entry plan, prices in dollars and, for Profound, a plan reserved for large accounts. Worth a look if your market is English-speaking or very international, as long as you keep the real cost in mind once add-ons are included.
United Kingdom
Trakkr
8 engines from the entry plan and AI bot tracking
Specialist, subscription From $100 per month English-speaking brands Legal entity not published
- Engines ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Meta AI, Grok, DeepSeek, daily
- Plans Growth 50 prompts, 1 brand; Scale $500 for 10 brands
- Extra market $30 per brand per month
- AI bots via Cloudflare, Vercel, Netlify or GA4
- Trial 14 days
Trakkr is the only tool that includes eight engines, Claude and Perplexity among them, from the entry plan: at $100 for 50 prompts, each prompt costs $2 while the coverage is almost three times wider than with Peec AI or Meteoria. Tracking AI bot visits via Cloudflare, Vercel, Netlify or GA4 lets you check that assistants really come and read your pages.
There are many caveats for a European business: company name not published, terms governed by English law, tracked countries and languages not detailed, each extra market billed at $30 per month, collection method not documented. For an English-speaking brand on a single market, the offer remains very competitive.
Strengths
- 8 engines from the entry plan
- AI bot tracking
- Scale: 10 brands for $500
Limits
- Legal entity not published
- Extra markets cost more, languages not detailed
- Collection not documented, prices in dollars
Who it is for: English-speaking brands that want to cover eight assistants for a single brand.
Our take: The widest coverage at this price, but a vendor too opaque for an agency contract or sensitive data.
Official Trakkr website (external link, opens in a new tab)
United States
Scrunch
Unlimited countries, languages and personas for international brands
Platform, subscription From $250 per month International brands
- Engines ChatGPT, Perplexity, AI Overviews, Copilot (Core); 9 in Enterprise
- Core 125 prompts, 5,000 answers per month, 3 users
- Collection browser automation and official APIs (documented)
- Extras AI agent and bot traffic, audits, Looker Studio, API, MCP
- Trial 7 days
Scrunch targets brands that track the same question in many countries: countries, languages, personas and competitors are all uncapped. Its quota is expressed in answers as much as in prompts: 5,000 answers per month for 125 prompts, or 40 answers per prompt per month across all engines. That is the right way to think about it, because a single answer per day tells you nothing about how much an assistant varies.
The $250 entry plan includes only four engines, without Gemini or Claude (reserved for Enterprise), and three users. For a European brand present in three or four countries, Qwairy or Peec AI cover the need for much less; Scrunch pulls ahead when combinations of country, language and persona multiply.
Strengths
- Unlimited countries, languages, personas
- Documented collection method
- Quota expressed in answers
Limits
- Entry plan at $250
- Gemini and Claude in Enterprise
- 3 users in Core
Who it is for: Brands present in many countries and languages.
Our take: The publicly priced tool best suited to large-scale international tracking.
Official Scrunch website (external link, opens in a new tab)
United States
AthenaHQ
11 models from Starter, billed per answer
Platform, credit-based Free, then $295 per month Many models, few prompts Collection not documented
- Free 300 credits on ChatGPT, Perplexity, AI Overviews, Gemini, Copilot
- Starter 3,600 credits, unlimited prompts, 11 models including Claude, Grok, Mistral
- Rule 1 credit = 1 answer
- Extras content agent, GA4 and Search Console connection
- Discount 17% annually
AthenaHQ bills per answer, not per prompt: 1 credit = 1 answer. Prompts are unlimited, but tracking 10 prompts daily on all 11 models already uses about 3,300 credits per month, almost the whole Starter quota. This model suits covering as many models as possible on a few strategic questions, or running lots of prompts once a month.
The free plan (300 credits on five engines) allows a real test, and the GA4 and Search Console connection links citations to traffic. However, the collection method is not published, which weighs heavily for a tool that queries so many models.
Strengths
- 11 models from Starter
- Free plan to test
- GA4 and Search Console connection
Limits
- Credits used up quickly
- Collection not documented
- Jump from $0 to $295
Who it is for: Teams that want many models on a small number of prompts.
Our take: Useful for a broad one-off audit; work out your credits before making it your daily tracker.
Official AthenaHQ website (external link, opens in a new tab)
United States
Profound
The platform for large brands, with estimated prompt volumes
Enterprise platform On quote Large brands
- Engines up to 9: ChatGPT, Gemini, AI Overviews, Perplexity, AI Mode, Copilot, DeepSeek, Claude, Exa
- Collection consumer browsing experience, not the APIs (documented)
- Coverage 30+ languages, 150+ regions according to the vendor
- AI bots Cloudflare, Akamai, AWS, Fastly, Vercel...
- Trial 7 days, 50 prompts, 3 engines
Profound tackles the main bias of GEO tracking: the choice of prompts. It estimates prompt volumes from a panel of conversations by users who gave their consent, according to the vendor, whereas other tools leave you guessing what people ask. Add collection in the consumer experience, shopping tracking and analysis of AI bots and agents on the main CDNs: it is the most complete tool in this comparison.
It has no public pricing: after a 7-day trial, everything goes through an Enterprise quote. Oversized for an SME, it makes sense for a brand allocating content budgets across several countries, where knowing what is really being asked changes the choice of prompts.
Strengths
- Widest coverage and feature set
- Estimated prompt volumes
- Documented collection
Limits
- No public pricing
- Oversized for an SME
- Trial limited to 3 engines
Who it is for: Large brands and international companies.
Our take: The benchmark for large accounts; no point considering it without an enterprise budget.
Official Profound website (external link, opens in a new tab)
The AI modules of SEO suites
If you already pay for Semrush, Ahrefs or SE Ranking, their AI module saves you one more tool and puts AI citations and Google rankings in the same report. They track fewer engines than the specialists, but bring something no specialist has: databases of hundreds of millions of prompts or keywords to study an entire market.
United States
SE Ranking
The most generous AI module for prompts, inside an SEO suite
SEO suite module €79 + subscription SMEs, SEO agencies
- Engines ChatGPT, Gemini, AI Mode, AI Overviews (Copilot announced)
- Prompts 75 per day, €79 per month (€63.20 billed annually)
- Requirement SE Ranking subscription, Core from €109 per month
- Collection directly in the interface (documented)
- Trial 14 days, no card
The AI Search module gives 75 prompts per day for €79: even with the €109 Core subscription added, each prompt costs €2.51, and €1.05 if you already pay for SE Ranking for your SEO. Collection happens in the interface, and cited sources are sorted by type, which helps you spot the comparison sites, forums or media to work on, for example with a link building platform.
Coverage stays centered on ChatGPT and Google: Perplexity, Claude and sentiment are not confirmed on the official pages. For an SME that already tracks its rankings in SE Ranking, it is the cheapest way to add AI visibility to the same report, with API, MCP and Looker Studio.
Strengths
- Lots of daily prompts for the price
- Collection in the interface
- SEO and AI in the same tool
Limits
- Requires an SE Ranking subscription
- Four engines, Perplexity and Claude not confirmed
- Sentiment not confirmed
Who it is for: SMEs and agencies already using SE Ranking for SEO.
Our take: The best prompts-for-the-price ratio for an SE Ranking customer.
Official SE Ranking website (external link, opens in a new tab)
United States
Semrush
AI tracking backed by a database of 317 million prompts
SEO suite module From $99 per month (toolkit) Semrush customers
- Engines AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity depending on the report; prompt tracking on AI Overviews, AI Mode, ChatGPT
- Toolkit $99 for 25 prompts, no trial
- Combined plans from €190 per month (50 prompts tracked daily), 7-day trial
- Collection real queries, not the APIs (documented)
- Vendor Semrush, acquisition by Adobe completed on April 28, 2026
Semrush brings what no specialist has: a database of more than 317 million prompts to study a market before choosing your own questions, and answers “captured from real queries, not via LLM APIs”. For a team that already runs its SEO in Semrush, seeing rankings and AI citations side by side helps spot pages that rank well but never get cited.
Its pricing is the hardest to read in the comparison: the toolkit alone at $99 for 25 prompts ($3.96 per prompt, the most expensive of the quota-based plans), combined SEO and AI plans from €190, Enterprise AIO on quote for sentiment, AI bot logs and the API. Claude and Copilot are not tracked. Without an existing Semrush subscription, a specialist does better for the same budget.
Strengths
- Huge prompt database to study a market
- Documented collection from real queries
- SEO and AI in one place
Limits
- No Claude or Copilot
- Toolkit expensive per prompt, no trial
- Sentiment and AI bot logs in Enterprise
Who it is for: Teams already subscribed to Semrush.
Our take: Makes sense if Semrush is already your SEO tool; otherwise, pay for a specialist.
Official Semrush website (external link, opens in a new tab)
Singapore
Ahrefs Brand Radar
An index of 514 million prompts, with nothing to set up
Market index From €179 per month Competitive analysis
- Index AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude with custom prompts
- Size more than 514 million prompts rerun every month
- Custom prompts from €46.70 per month (2,500 checks)
- Access no paid Ahrefs subscription needed, no free trial
- Extras YouTube, Reddit, TikTok sources; AI bots (free during the beta)
Brand Radar flips the logic of the other tools: instead of tracking the prompts you choose, it runs more than 514 million questions drawn from Ahrefs’ keyword database every month. You immediately see the share of voice of your brand and your competitors across an entire market, without the bias of your own prompts. YouTube, Reddit and TikTok sources also show where the opinions that AI picks up are formed.
The trade-off: the index is updated monthly, not daily, and sentiment is not built in. To track your key questions, add custom prompts (€46.70 for 2,500 checks, less than 2 cents per check). Excellent for studying a market, less suited to day-to-day monitoring.
Strengths
- Market research without defining prompts
- Instant comparison with competitors
- Available without an Ahrefs subscription
Limits
- Index updated monthly
- No built-in sentiment
- No free trial
Who it is for: Competitive analysis and teams already on Ahrefs.
Our take: The best tool to map a market; pair it with daily tracking of your key prompts.
Official Ahrefs Brand Radar website (external link, opens in a new tab)
Tracking your AI visibility in another market
An AI assistant does not give the same answer in Paris, Madrid or Munich. Before looking for a local tool, see what really changes from one market to another:
- Answers depend on language and country: the same question asked in Spanish from Spain does not cite the same brands or sources as in French from France. Country and language must be set for each prompt.
- Cited sources are local: the country’s press, comparison sites, forums and directories. These are what you need to identify to know where to be present.
- Prompts are written in the market’s language: a prompt translated word for word is not the question a local customer asks. Have them written by someone who knows how people actually phrase things.
- Your prompts are strategic data: they reveal your products, your competitors and your priorities. A European vendor is subject to the GDPR, and hosting is stated in the legal notice (Azure servers in Ireland for Hikoo, AWS in the United States for Traaker).
- Support, invoicing and currency: a local tool bills in euros, pounds or reais, with support in your language, which matters for a subsidiary or an agency client.
In most cases, a multi-country tool is enough and saves you from stacking subscriptions: Qwairy (240+ countries, 45+ languages), Scrunch (unlimited countries and languages), Profound (30+ languages, 150+ regions), Meteoria and BotRank.ai (all countries), Peec AI (countries and languages at no extra cost) or Semrush (220+ countries for prompt tracking) track the same prompt across several markets. A local tool makes sense when you already use that country’s SEO suite, when you want local invoicing and support, or when the tool is built for a specific language. Here are the ones worth considering.
United Kingdom
Authoritas
Eight engines, detailed collection and a free plan
SEO suite and AI tracking Free, then £89 per month United Kingdom
- Engines ChatGPT, Gemini, Claude, DeepSeek, Perplexity, AI Overviews, AI Mode, Copilot
- Collection interface for AI Overviews, Copilot and Perplexity, API for the others
- Analysis citations, sentiment, share of voice
- Free 50 credits
Authoritas (Analytics SEO Limited) is the most serious way to track the British market with a local vendor: eight engines including Claude and DeepSeek, collection explained engine by engine and a free plan of 50 credits to test it. At £89 per month after that, it sits at the level of the European specialists, with an invoice in pounds.
Strengths
- Eight engines, documented collection
- Free plan to test
Limits
- Some engines queried through the API
- Prices in pounds
Who it is for: Brands targeting the United Kingdom that want a British vendor.
Our take: The best local option in the United Kingdom, more transparent than Trakkr.
Official Authoritas website (external link, opens in a new tab)
Spain
LLM Pulse
Five engines included and the country set prompt by prompt
Specialist, subscription From €49 excl. VAT per month Spain, Spanish-speaking markets
- Engines included ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini; others from €8 per month
- Starter 50 prompts, weekly check
- Analysis citations, sentiment, share of voice, country and language per prompt
- Trial 14 days
LLM Pulse (Barcelona) includes five engines from the entry plan, among them Gemini and AI Mode, which many tools charge as add-ons, and sets the country and language prompt by prompt: a single account can track Spain and other Spanish-speaking countries. The Starter check is weekly, enough for trends but too slow to react when an answer changes.
Strengths
- Five engines included at €49 excl. VAT
- Country and language per prompt
Limits
- Weekly check in Starter
- Other models as add-ons
Who it is for: Brands targeting the Spanish market on a small budget.
Our take: A good entry-level tool for Spain, if weekly tracking is enough for you.
Official LLM Pulse website (external link, opens in a new tab)
Germany
SISTRIX
AI prompt tracking included in the SISTRIX SEO suite
SEO suite, module in beta From €119 excl. VAT per month German-speaking markets
- Engines ChatGPT, Perplexity, AI Overviews, AI Mode
- Analysis sources, sentiment, up to 9 competitors
- Price AI features at no extra cost during the beta, from the Start plan
If you already work the German market with SISTRIX (Bonn), its AI prompt tracking is included at no extra cost during the beta, from the Start plan at €119 excl. VAT: it is the cheapest way to add ChatGPT, Perplexity and Google AI to the same tool as your German SEO data. The limits are its beta status (scope and price may change) and only four engines, without Gemini or Claude.
Strengths
- Included at no extra cost during the beta
- SEO and AI data together
Limits
- Feature in beta
- Four engines, no Gemini or Claude
Who it is for: Teams subscribed to SISTRIX or targeting German-speaking markets.
Our take: The obvious choice for a SISTRIX subscriber; otherwise, Peec AI covers Germany without an SEO suite to pay for.
Official SISTRIX website (external link, opens in a new tab)
Italy
SEOZoom
An AI prompt tracker inside the Italian SEO suite
SEO suite and AI module From €99 excl. VAT per month Italy
- Engines ChatGPT, Gemini, Perplexity, AI Mode
- Prompts 25 from the Evolution plan
- Analysis citation and mention rates, sentiment, competitors
- Trial 7 days
SEOZoom adds an AI Prompt Tracker to its suite from the Evolution plan: 25 prompts on four engines including Gemini and AI Mode, with citation rate, sentiment and competitors. The point is to keep Italian SEO data and AI visibility in the same tool. On its own, 25 prompts for €99 excl. VAT is expensive: it is an add-on for suite customers, not a full GEO tool.
Strengths
- Italian SEO data and AI together
- Gemini and AI Mode included
Limits
- Only 25 prompts
- Expensive if you do not use the SEO suite
Who it is for: Businesses and agencies already using SEOZoom for the Italian market.
Our take: For SEOZoom subscribers; otherwise, a multi-country tool will do better for the same price.
Official SEOZoom website (external link, opens in a new tab)
Netherlands
Promptwatch
Around ten engines and tracking down to the city
Specialist, subscription From $95 per month Netherlands, local tracking
- Engines around ten including ChatGPT, AI Overviews, AI Mode, Copilot, Perplexity, Claude, Gemini, Mistral
- Essential 50 prompts
- Collection interface reading (according to the vendor)
- Trial 7 days
Promptwatch (Amsterdam) goes down to city level, on top of country and language: useful for a network of branches or stores whose customers ask for “the best near me”. With around ten engines including Claude and Mistral and collection stated to be through the interfaces, Essential ($95 for 50 prompts) compares favorably with Trakkr, with an identified vendor.
Strengths
- Around ten engines including Claude and Mistral
- Country, language and city
Limits
- Prices in dollars
- 50 prompts in the entry plan
Who it is for: Dutch brands and local networks that want city-by-city tracking.
Our take: A solid alternative to the American platforms, well beyond the Dutch market.
Official Promptwatch website (external link, opens in a new tab)
Portugal
Semantika
A tool built for European Portuguese
Specialist, subscription From €49 per month Portugal
- Engines 3 of your choice out of ChatGPT, Claude, Gemini, AI Mode, Perplexity, Copilot, Grok, Brave, AI Overviews
- Starter 25 prompts, 14-day trial
- Collection public APIs (according to the vendor)
Semantika targets a language that international tools handle poorly: European Portuguese, which differs from Brazilian Portuguese both in phrasing and in the sources cited. Starter at €49 covers 25 prompts on three engines chosen from a large catalog (Brave and Grok included). Collection goes through public APIs according to the vendor: the results measure the models more than the exact user experience.
Strengths
- Built for European Portuguese
- Wide choice of engines
Limits
- Collection via API
- Three engines in Starter
Who it is for: Businesses targeting Portugal on a small budget.
Our take: Useful for Portugal; for numbers closer to the real experience, prefer a tool that reads the interfaces.
Official Semantika website (external link, opens in a new tab)
Brazil
Promptado
Billed in reais, to get started in Brazil
Specialist, subscription From R$399 per month Brazil
- Engines ChatGPT and Gemini (Essential), Perplexity in Growth
- Essential 20 prompts
- Analysis sources, sentiment, competitors
- Trial 7 days
For a Brazilian business, Promptado avoids paying in dollars and the exchange rate: Essential is billed at R$399 per month for 20 prompts on ChatGPT and Gemini, with Perplexity coming in Growth. That is few engines and few prompts: the tool is for getting started on the Brazilian market, not for covering several countries.
Strengths
- Prices in reais
- Sources, sentiment and competitors included
Limits
- Two engines in Essential
- Only 20 prompts
Who it is for: Brazilian SMEs that want first tracking in their local currency.
Our take: A local entry point in Brazil; for several countries, choose a multi-market tool.
Official Promptado website (external link, opens in a new tab)
For a market not listed here, or a local tool whose vendor publishes neither its method nor its legal entity, choose a multi-country tool and have the prompts written locally: the quality of the prompts matters more than the nationality of the tool.
How to choose a GEO tracking tool
Start from your situation, then check data reliability before comparing prices.
- If you only want to know whether AI cites you: Hikoo (free) or the free plan from AthenaHQ, because a first diagnosis does not yet justify a subscription.
- If you are an SME in France with €75 to €90 per month: Meteoria, BotRank.ai or Peec AI, because they check your prompts daily on three engines; BotRank.ai and Peec AI also document their collection.
- If you have to present numbers to a client or to management: Qwairy, Peec AI or Profound, because they publish their collection method and you will be able to defend your numbers.
- If you want to cover as many engines as possible: Rankscale (17+ from 20 per month) or Trakkr (8 from the entry plan), because the others keep Claude or Perplexity for their top plans.
- If you already pay for an SEO suite: SE Ranking, Semrush or Ahrefs Brand Radar, because a module costs less than one more tool and brings rankings and citations together.
- If you want to know what people really ask: Ahrefs Brand Radar (index of 514 million prompts) or Profound (estimated volumes), because all the others measure the prompts you choose.
- If you want to know whether AI bots read your pages: Trakkr, Peec AI, Profound or Meteoria Advanced, because they analyze AI bot visits in your logs or your CDN.
- If you target several countries: Qwairy or Scrunch, because they set country and language at no extra cost; see also the local tools.
Data reliability: five questions to ask
All these tools work on the same principle: your prompts are sent to the engines at regular intervals, then the answers are analyzed (brand cited, position, sources, tone, competitors). Differences in reliability come from how they do it.
- Interface or API? A model’s API does not necessarily use the same web search or the same settings as the consumer app. Reading the interface is closer to what your customers see; it is documented by Qwairy, Peec AI, Otterly.AI, BotRank.ai, Scrunch, Profound, SE Ranking and Semrush.
- How many answers per prompt? The same question asked twice does not always get the same answer. One check a day is still a sample of one answer: judge over several weeks, and prefer quotas expressed in answers (Scrunch, AthenaHQ), which tell you how many times each prompt is actually queried.
- Who chooses the prompts? Assistant vendors do not publish the questions people ask. Poorly chosen prompts produce a nice dashboard that measures nothing; only Ahrefs and Profound start from an index or estimated volumes. Write brand, comparison and need-based prompts in your customers’ own words (see search intent).
- Which session? History, memory, a logged-in account and location change the answers. The tools measure a neutral, logged-out session: not exactly what each of your customers sees.
- What link with traffic? Being cited does not guarantee a click. Cross-check GEO metrics with visits from AI in your analytics (GA4, Matomo) and, if the tool allows it, with AI bot visits.
The real price: what a tracked prompt costs
The entry price is misleading: you need to relate it to the number of prompts and engines included. Here is our calculation for the tools that give a fixed quota.
| Tool | Entry plan | Prompts | Engines | Price per prompt |
|---|---|---|---|---|
| SE Ranking | €79 (+ Core €109) | 75 per day | 4 | €1.05 (€2.51 with Core) |
| Peec AI | €85 | 50 per day | 3 | €1.70 |
| Otterly.AI | $29 | 15 | 4 | $1.93 |
| Trakkr | $100 | 50 | 8 | $2.00 |
| Scrunch | $250 | 125 | 4 | $2.00 |
| Hikoo | €69 excl. VAT | 30 | 2 | €2.30 excl. VAT |
| Qwairy | €79 excl. VAT | ≈ 27 per day | 3 | ≈ €2.93 excl. VAT |
| Traaker | €89 excl. VAT | 30 per day | 2 | €2.97 excl. VAT |
| Meteoria | €75 | 25 per day | 3 | €3.00 |
| BotRank.ai | €89 | 25 | 3 | €3.56 |
| Semrush | $99 | 25 | 3 to 5 | $3.96 |
This calculation does not account for frequency (daily or not depending on the tool) or the number of engines: for the same price, Trakkr tracks each prompt on 8 engines, Peec AI on 3. Rankscale, AthenaHQ and Ahrefs Brand Radar bill by credit, answer or check, and Profound on quote: their cost is detailed in their profiles.
Pitfalls to avoid
- Comparing prices without the engines: €85 at Peec AI covers 3 engines, $100 at Trakkr covers 8.
- Forgetting the add-ons: Gemini and AI Mode at Otterly.AI, extra market at Trakkr ($30), extra model at Peec AI (€30).
- Trusting today’s number: a one-day drop is often noise; judge over several weeks.
- Tracking generic prompts: 20 to 50 prompts close to your customers’ real questions are worth more than hundreds of vague prompts.
- Testing only one tool: run two tools on the same prompts during the trial; the gaps between them measure how much the answers vary.
Getting cited by AI: a secure, accessible and readable site
A GEO tracking tool tells you what AI answers, not why. Part of the why happens on your site: assistants that search live read your pages like any other bot and prefer to cite accessible, trustworthy sources (Google’s E-E-A-T criteria point the same way).
Security: not getting cited for the wrong reasons
WordPress hacks are often used for SEO spam: pharmacy or casino pages added in bulk, redirects, different content served to bots. An AI bot can pick up this spam or associate your domain with these topics, and no GEO tool will see it, since the trick targets bots (see hacked sites and SEO).
WP Masquerade hides WordPress traces from scanners, moves the login page and blocks XML-RPC, which cuts off a large share of automated attacks. It does not replace a firewall or a malware cleaner: see our security plugin comparison.
Durability: staying a reliable source
A site flagged as dangerous loses its credibility as a source. WP Masquerade Pro checks your plugins against known vulnerabilities every day (vulnerability alerts) and the core files against the official checksums (integrity check), to catch an injection before the bots do.
Security headers and HTTPS round out the trust signals: what Google really takes from them is detailed in HTTPS, HSTS and security headers.
SEO: hide WordPress, not your content
Hiding WordPress changes nothing about what Google and AI read: your public pages stay accessible and indexable (the real effects on SEO).
GEO builds on SEO: the pages that win position zero are often the ones AI cites. Track them with a rank tracking tool and work on the third-party sources AI cites.
GEO: choose your bots and speak their language
Blocking GPTBot or ClaudeBot is about training; blocking OAI-SearchBot, Claude-SearchBot or PerplexityBot means giving up on being cited. Set each bot in robots.txt (see AI bots: let them in or block them). WP Masquerade’s bot traps target scanners looking for /.env or /phpmyadmin, not the bots that read your pages.
On wp-masquerade.com, every public page also exists in Markdown and JSON, listed by language in an llms.txt file. That is a feature of our site, not of the plugin, and Google says it does not use llms.txt; structured data remain the format everyone reads (getting a secure WordPress site ready for GEO).
A GEO dashboard shows the result; the foundation is still a site that bots can read and that nobody has hacked. Masquerade Security, the free version, covers hiding and the login page; vulnerability alerts and the integrity check are part of WP Masquerade Pro (from €59 per year).
Sources and method
In accordance with article L111-7 of the French Consumer Code (Code de la consommation) and article D111-7, which sets out how it applies, here is how this page is built:
- No scores or ranking. The tools are grouped by type (European specialists, American and British platforms, SEO suite modules, local tools), then listed by increasing paid entry price. The picks at a glance and the recommendations by profile are editorial suggestions, not a ranking.
- No payment. WP Masquerade does not sell any GEO tracking tool. None of the vendors mentioned pays us, no link is an affiliate link, and none has a contractual relationship or ownership tie with us.
- Selection: the dedicated GEO tools most often featured in comparisons published in 2026, several French tools, the AI modules of the three major SEO suites, and local tools whose vendor could be identified.
- Same criteria for all: engines included and maximum, prompts, published collection method, citations and sources, sentiment, competitors, countries and languages, AI bot analysis, entry price, trial, vendor.
- Sources: information collected from each vendor’s official pages (homepage, pricing, documentation, terms, legal notice), plus the YPOG law firm’s press release on Peec AI’s funding round (November 2025). Prices as displayed from France, in the currency shown; “excl. VAT” only when the vendor says so. The price per prompt is our own calculation.
- Not measured: the accuracy of each tool’s data (that would require paid accounts and repeated tests), support and usability. The screenshots show the public homepages, not the interfaces.
- Corrections: spotted an error or a new price? Write to us and we will fix it.
Frequently asked questions
What is a GEO tracking tool?
It is software that regularly asks your key questions (prompts) to assistants such as ChatGPT, Gemini, Perplexity or Google’s AI Overviews, then measures whether your brand is cited, in what position, with which sources and against which competitors.
What is the best GEO tracking tool in 2026?
There is no single best tool. Meteoria or BotRank.ai suit an SME in France, Peec AI a marketing team, Qwairy anyone who wants documented data and international reach, Profound a large brand, and the AI module of your SEO suite if you already pay for one.
Is there a free GEO tracking tool?
Yes, with limits: Hikoo offers a permanent free plan (10 questions on ChatGPT), AthenaHQ 300 free answers, Authoritas 50 credits and Qwairy 120 credits to get started. You can also ask the assistants your key questions yourself every month, in a private window, and note the answers.
How much does a GEO tracking tool cost?
Paid entry plans range from 20 per month (Rankscale, billed annually) to $295 (AthenaHQ), and Profound is on quote. Per tracked prompt, the price ranges from about €1 to €4 per month according to our calculation.
Can you trust the numbers from AI visibility tools?
Like a poll: they measure a sample of answers to prompts you chose, in a neutral session. Trends over several weeks are useful, a single number much less so. Prefer a tool that documents its collection and reads the interfaces rather than the APIs.
How many prompts should you track?
For an SME, 20 to 50 well-chosen prompts usually cover brand, comparison and need-based questions. A few prompts tracked daily on the right engines are better than hundreds of generic prompts.
What is the difference between SEO and GEO?
SEO targets the position of your pages in traditional search results; GEO targets mentions of your brand and citations of your pages in answers written by AI. Both rely on an accessible, fast and reliable site, and GEO does not replace SEO.
Should you block AI bots like GPTBot?
Not if you want to be cited. Blocking GPTBot or ClaudeBot opts you out of training without preventing citations, according to their vendors, but blocking OAI-SearchBot, Claude-SearchBot or PerplexityBot removes your pages from those assistants’ answers.
Does website security affect AI visibility?
Yes, indirectly: a hacked site can serve spam to bots, lose the engines’ trust or be flagged as dangerous. WP Masquerade reduces automated attacks and, in Pro, alerts you to known vulnerabilities and modified files.
The trademarks mentioned belong to their respective owners; they are used solely to identify the tools compared. The screenshots show the public homepages.